Honda Teams with Zynga to Promote 2013 Honda Accord

October 29th, 2012 by

The Honda “It Starts with You” campaign has given everyday drivers the power to shape the cars of the future. Proof of this statement is, of course, the all-new 2013 Honda Accord, which was developed from the valuable feedback of Honda fans just like you. But while this latest ad campaign is emotionally impactful and puts the customer first, Honda wants to do even more for its loyal fan base.

And how does the automaker intend to do that, you ask?

Well, the Big H understands that advertising today needs to be not only have thematic resonance but engaging and fun as well. This is exactly why Honda has teamed up with Zynga, one of the world’s most popular social gaming creators.

Zynga has added special lists of words players can use in games like Words With Friends and Scramble With Friends to help promote the new Accord. Players can win in-game currency and tips by playing these special Honda terms, which include:

  • “Accord”
  • “Luxury”
  • “New”
  • “Tech”
  • “You”

This social gaming aspect of the “It Starts With You” campaign runs through October. So if you’re a social gaming fanatic, be sure to try out these new words by then.

To learn more about the 2013 Accord or any other new Honda, stop by Paragon Honda in Woodside, NY. Located at 57-02 Northern Blvd Woodside, NY 11377, our team is here to answer your questions, set you up for a test drive, and even help you secure a car loan or Honda lease in Woodside, NY.

Posted in Models, News